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IMPROVING THE LIVES OF FARM ANIMALS / WHOLE FOODS MARKET

BRAND IDENTITY
VISUAL LANGUAGE CREATION
CREATIVE DIRECTION & DESIGN
IMPLEMENTATION STRATEGY
The Animal Compassion Foundation (now known as Global Animal Partnership) is an animal welfare initiative launched by Whole Foods Market in 2005. Its mission is to improve the quality of life of farm animals through educational services and research aimed at assisting ranchers and meat producers around the world to achieve higher standard of animal welfare.
These materials are part of the global launch
of the foundation and the introduction of the brand mark and language.





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