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The Animal Compassion Foundation (now known as Global Animal Partnership) is an animal welfare initiative launched by Whole Foods Market in 2005. Its mission is to improve the quality of life of farm animals through educational services and research aimed at assisting ranchers and meat producers around the world to achieve higher standard of animal welfare.
What I did: Brand Activation • Brand Identity • Brand Architecture • Implementation Strategy • Omnichannel Integration
*note: Animal Compassion Foundation changed its name to Global Animal Partnership in 2008
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