FRESH THYME MARKET
we have a healthy obsession with produce
REESTABLISHING FRESH THYME AS A TOP-OF-MIND PURVEYOR OF HIGH QUALITY PRODUCE
BRAND STRATEGY / CONTENT STRATEGY / COPYWRITING / UX & UI DESIGN / ON-SET DIRECTING / AGENCY MANAGEMENT
Omnichannel TV and digital campaign to drive trial and sales by reestablishing Fresh Thyme Market as the top-of-mind purveyor of high-quality produce. The objective was to reinforce the importance of quality as a purchasing consideration and to differentiate and elevate our produce selection to stand out in a saturated market that may offer better prices. By featuring our team members and their fanatical obsession with produce we're conveying our commitment to offering the freshest, highest quality produce available. ​
When in comes to produce, we're fanatical! It's all we think about. From rows of organics, Midwest-grown and seasonal favorites, we're overflowing with passion and knowledge.
ON SET
It is vitally important to show the store in the best light. The product and merchandising has to be perfect, as well as sightlines and signage placement. This look-behind-the-scenes highlights the detail of the perfect mango, the capture of the faux mango tattoo on the team member's arm, the optimal framing to feature the breadth and vibrancy of our produce selection.
Fresh Thyme's Produce commitment demonstrates our values, communicates an ownable offer of quality and gives consumers a reason to choose us over others.
