FRESH THYME MARKET
A guide to living your best life
CREATING AN INFORMATIVE, APPEALING AND APPETIZING BRAND MAGAZINE THAT DELIVERS A WORLD OF POSSIBILITIES
FRESH THYME MARKET
A guide to living your best life
CREATING AN INFORMATIVE, APPEALING AND APPETIZING BRAND MAGAZINE THAT DELIVERS A WORLD OF POSSIBILITIES
Developing a marketing vehicle that builds awareness, educates and converts the audience and offers strong
ROI is critical in today’s highly competitive marketplace
What I did: Brand Strategy • Conceptual Design and Direction • Agency Direction • Editorial Direction • Naming • Budget Management
Fresh Thymes magazine encourages and inspires readers with a curated mix of healthfully-delicious recipes, timely and motivating wellness information and solutions for better eating and balance in all areas of life.
The content embodies the three key pillars of Fresh Thyme: Quality, Experience and Community. The editorial coverage includes professional dietitians, local growers/suppliers and Fresh Thyme team members to provide
a solid foundation of expertise across areas of food, health and wellness.
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The design and editorial strategy provides beautiful and inspiring content—information on how to live a better life, health and wellness advice and products, solutions to everyday problems and delicious test-kitchen-approved recipes. Its value-added content (and beautiful design) encourages consumers to hang on to the issues, helping build brand awareness while also conveying our commitment to investing in their wellbeing.
The content mix creates an engaging, well-paced anchor to each issue and covers an assortment of subjects.
We developed a multi-media approach built on a mix of digital and print vehicles. Essentially, the digital
vehicles offer quick, bite-size, highly targeted messaging; the print vehicles offer lengthier, curated educational, instructional and inspirational messaging that strengthens the relationship with our customers.
