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FRESH THYME MARKET
A bold new direction
FRESH THYME BRAND REFRESH WITH AN EVOLVED VISION AND UPDATED IDENTITY AND BRAND ECOSYSTEM
What I did: Brand Strategy • Brand Architecture • Design Strategy • Agency Liaison • Naming • Benchmark Analysis
In 2014, Fresh Thyme began with a genuine desire to help people live better and healthier lives. Since then, we've evolved as a brand and our visual language needed a refresh, one that better reflected the evolution of the company and the pathway forward. Our goal was to start with a new logo that maintained the original's inherent equity and recognition – its silhouette and arched type – yet distilled down to its simplistic iteration.
We sought to create a more contemporary and authentic brand expression that better aligned with the evolved the Fresh Thyme Market brand narrative
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