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FRESH THYME MARKET
Celebrating ten years fresh
DEVELOPING A LOGO AND YEAR-LONG CAMPAIGN TO CELEBRATE TEN YEARS OF FRESH THYME MARKET
Fresh Thyme Market began with a simple idea: to bring natural, organic and sustainable goodness to everyone's table. We started with one store in Illinois and have grown to 70 locations all across the Midwest. 2024 marked our 10th birthday celebration with a year long campaign to thank and energize our customers and team members!
We needed a vibrant mark to commemorate a decade of Fresh Thyme conveying fresh, inspiration, and wellness. The apple element was a nod to our Midwestern roots; plus,
its vibrant red palette played off nicely with our brand green PMS 356. The tagline "Celebrating 10 years fresh" set the tone, with the flexibility of swapping out "fresh" for
any one of our brand pillars.
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