FRESH THYME MARKET
EXPERIENCE JUST HOW GOOD REAL CAN BE
BRAND AWARENESS CAMPAIGN FEATURING IMMERSIVE JOURNEYS TO THE SOURCE
BRAND STRATEGY / experience design / BRAND ARCHITECTURE / DESIGN STRATEGY / NAMING / BENCHMARK ANALYSIS
Fresh Thyme Market is known for its sensorial in-store shopping experience; those who know, know. The issue was not enough people knew. Capturing and conveying this differentiating experience was the goal of a brand awareness campaign, which we called Immerse Yourself in Real.
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We built the campaign around the emotive response the store experience evokes by harnessing the feeling of being immersed in the sights, smells, and sounds (and tastes!) of our product offering, and the way customers are affected by a sense of discovery, excitement, and connection to the food
that nourishes all of us.
Our approach was led not by function but by feeling, brought to life by seamlessly connecting the in-store experience to being transported to the source with all its rich and textured details
Aesthetically, we employed macro frames of textural elements in full focus, captivating wide scenes capturing the sense of place, and culminating in the talent's emotive expression. Priority was placed on the exciting the senses: the sizzle of a richly marbled steak over a flame, the succulent bite of a perfectly ripe peach, the pristine water sparkling at dawn, the keening insects in a summer field.
