top of page
WHOLE FOODS MARKET / FRESH THYME MARKET / MISC.
Branded Packaging
FEATURED PROJECTS OVER MY DECADES OF FOOD AND BEVERAGE CATEGORY CPG DESIGN EXPERIENCE
What I did: Designed/Art Direction for CPG projects in the food, beverage, beauty and household categories
beauty
Strategy: celebrate Whole Foods' mission and values with a sense of passion and delight through food, quality, sustainability and community.
Aesthetic: authentic, timeless rather than trendy, essence of natural, earthy colors, approachable.
Pie Box
Pizza Box
Soup Cup
Shopping
Bag
Band
Fresh Thyme Market Private Label Design Exploration
Exploration utilized specific elements – package, illustration, typography, and color – to build emotional cues to attract attainable consumers while deepening loyalty with core customers.
bottom of page