WHOLE FOODS MARKET
Growing our local mission
SETTING THE STANDARD GLOBALLY FOR ONE OF WHOLE FOODS MARKET'S CORE VALUES
What I did: Brand Strategy • Conceptual Design and Direction • Developed Omnichannel Visual and Tone/Voice Ecosystem
Marketing Strategy • Photography • Implementation Strategy • In-Store Decor • Videographer and Content Editing
Personally Visited Over 50 Farms and Vendors to Source Photography, Video and Storytelling Content
Whole Foods Market is proud of their partnerships with local and Southern suppliers. Sharing their stories with customers is important and a key core value. Not only does it give insight on how the food Whole Foods offers is grown, raised, or made; it allows customers to get to know the makers and their history, values, innovations, and the traditions they're starting or keeping alive. Celebrating local and Southern partners is an annual event for Whole Foods Market, corresponding with the peak of the season for Southern produce. The campaign's scope included all varieties of media. Along with in-store components, the strategy called for social, digital, traditional advertising, and external events.
Think of them as baseball cards for farmers! An action shot
and general info on the front, vital stats on the back. A huge
hit with both customers and team members.
POS collector cards of
farmers and producers
POS 2-up grower
and vendor profiles
Local Mission brochure
Point-of-sale materials and take-aways keep our commitment to local top-of-mind, and leads to impulse purchases
In-store video content at POS. Team Members are provided talking points and encouraged to engage with customers, expound on the content, and reinforce our local commitment by showing real, in-depth authenticity.
Note: I took all these photos during my on-site visits to farms and ranches
Interactive iPad at our seafood counter. Customers could watch and listen to stories of Whole Foods' seafood suppliers describing their product, learn about seafood standards, and how to make the best choices for the health of our oceans.
